Best Practices
Applied advice for getting better results: linking, cadence, refreshing, and measuring what works.
Publishing Cadence: How Often Should You Actually Publish?7 min readThe honest answer, the arithmetic behind it, and what really happens when you point 21 articles a week at a three-month-old site.Writing a Brand Voice Prompt That Changes the Output9 min readA workshop: one weak voice description rewritten in three passes, how to test a voice in twenty minutes, and the word lists that do the most work.Buyer-Intent Content for Ecommerce8 min readHow commercial-intent articles differ from informational ones, what the catalogue sync feeds them, and how to link to products without sounding like an ad.Writing Effective Image Prompts8 min readWhat makes a style prompt work, how to match a brand look, when a reference image beats words, and the two failures that show up across a whole blog.Why Isn't My Page in Google Yet?10 min readCrawled, indexed and ranking are three different things. How to check which one you are stuck on, what actually speeds it up, and when to worry.What an Article Is Actually Worth9 min readPricing an article: volume, realistic CTR, conversion and payback. Why most return nothing, and why the Value map figure is a sorting device, not a forecast.