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The ToolshedEcommerce

From page five to page one, products linked inside

The Toolshed's articles sat around position 41. With RankSpiral they average 9.4, and send 312 clicks a month straight to products.

Marcus Oyelaran

Marcus Oyelaran

Ecommerce lead, The Toolshed

The result

419.4

Average Google position

Before and after

The numbers, side by side

Average position

Before

41

After

9.4

Clicks to products

312a month

The Toolshed organic traffic over twelve months: flat until March 2026, then rising to about 30k
The Toolshed's own dashboard, Sep 2025 to Sep 2026.
1

Where they started

The Toolshed's articles averaged position 41 on Google. That's page five, and almost nobody scrolls that far.

2

What changed

We wrote articles that link The Toolshed's real products where they genuinely fit, not in a box at the bottom.

Every click on those links is counted, so every trip to checkout can be traced back to the post that started it.

The part nobody else does is linking our actual products inside the articles. I can see which post sent someone to checkout.

Marcus Oyelaran, Ecommerce lead, The Toolshed
3

Where they are now

The average position is 9.4. Page one.

And the articles send 312 clicks a month straight to product pages, each one tied to the post that sent it.

What could your site look like a year from now?

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