Forty quiet posts, then 23× the clicks
gardenlab.co had forty posts and 210 clicks a month. RankSpiral rewrote the old ones first, and a year later the site gets 4,820 clicks a month from Google.
Dana Whitfield
Founder, gardenlab
The result
2104,820
Google clicks a month, Sep 2025 to Sep 2026
Before and after
The numbers, side by side
Clicks a month
Before
210
After
4,820
Keywords on page one
Before
4
After
31
Old posts rewritten first
12of 40
Where they started
gardenlab.co already had the content. Forty published posts, written and live. Google just wasn't sending anyone: about 210 clicks a month, and four keywords on page one.
What changed
We didn't start with new articles. We started with the ones Dana already had. Twelve of the forty posts were rewritten before a single new one went out.
That alone tripled the clicks. New articles followed on top of a back catalogue that was finally pulling its weight.
We had forty old posts doing nothing. RankSpiral rewrote twelve of them before writing a single new one, and that alone tripled our clicks.
Where they are now
A year on, gardenlab.co gets 4,820 clicks a month from Google, and 31 keywords sit on page one.
The dashboard tells it plainly: flat through the winter, then climbing from March and still going.
What Dana used
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