Four writers, four voices, a team of two
Fernway is run by two people. With four RankSpiral writers they published 46 articles in five months, and Google impressions grew from 9k to 138k.

Priya Raman
Content lead, Fernway
The result
9k138k
Google impressions
Before and after
The numbers, side by side
Google impressions
Before
9k
After
138k
Articles live
46in 5 months
Writer voices
4run by two people

Where they started
Fernway is two people. Google showed the site about 9k times.
What changed
We gave Fernway four writers, each with a voice of their own, so the site reads like a real masthead instead of one tone on repeat.
With the writing handled, Fernway published 46 articles in five months.
Four writers, four voices. Readers email us about specific authors now. They have no idea it is two of us running the whole thing.
Where they are now
Impressions grew from 9k to 138k.
And readers now email in about specific authors, without knowing two people run the whole thing.
What Priya used
What could your site look like a year from now?
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