All case studies
FernwayPublishing

Four writers, four voices, a team of two

Fernway is run by two people. With four RankSpiral writers they published 46 articles in five months, and Google impressions grew from 9k to 138k.

Priya Raman

Priya Raman

Content lead, Fernway

The result

9k138k

Google impressions

Before and after

The numbers, side by side

Google impressions

Before

9k

After

138k

Articles live

46in 5 months

Writer voices

4run by two people

Fernway organic traffic over twelve months: flat until March 2026, then climbing to about 20k
Fernway's own dashboard, Sep 2025 to Sep 2026.
1

Where they started

Fernway is two people. Google showed the site about 9k times.

2

What changed

We gave Fernway four writers, each with a voice of their own, so the site reads like a real masthead instead of one tone on repeat.

With the writing handled, Fernway published 46 articles in five months.

Four writers, four voices. Readers email us about specific authors now. They have no idea it is two of us running the whole thing.

Priya Raman, Content lead, Fernway
3

Where they are now

Impressions grew from 9k to 138k.

And readers now email in about specific authors, without knowing two people run the whole thing.

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