Free tool
What’s your blog worth?
See what the visitors Google sends you would cost if you had to buy them as Google Ads. We price every search your site ranks for and show the pages earning the most, plus the keywords one push away from page one.
Free, no signup. Takes about ten seconds.
What this tool tells you
Every visitor Google sends you for free is a visitor someone else is paying for. When a business wants the same click through Google Ads, it pays the going cost per click for that search, every single time. So a simple way to see what your content is worth is to ask: if your rankings disappeared tomorrow, what would it cost to buy the same traffic back?
That’s the number this tool works out. Type in your website, pick the country your customers search from, and we look up the searches your site appears for in Google, estimate the clicks each one sends you, and price those clicks at what advertisers pay for them. The result is a monthly figure, in US dollars, for the traffic your blog and the rest of your site already earn.
How to read your result
The headline is the monthly ad value of your organic traffic, next to the estimated clicks behind it and the number of keywords your site ranks for. A site with a few hundred clicks on searches where advertisers pay $5 a click is worth more each month than one with thousands of clicks on searches nobody bids on.
Your most valuable pages adds up every keyword each page ranks for. This is usually the surprise: a handful of pages tend to carry most of the value, and they’re the ones to protect, update and link to from the rest of your site.
Almost there lists the searches where you already sit on positions 4 to 20, with what each would add if it reached position 3. Google already sees these pages as relevant, which makes them the cheapest growth you have. A better section, a clearer answer or a few internal links can be enough to move them.
Blog posts vs the rest splits the value between pages that look like articles (addresses such as /blog/ or /guides/, dated links, long word-by-word slugs) and everything else, like your homepage, product and service pages. It shows how much of your Google value your content is actually carrying.
How we work it out
Rankings, monthly search volumes and cost per click come from Google data provided by DataForSEO, for the country you choose. For each keyword we multiply its monthly searches by the share of searchers who click a result at your position, then multiply those clicks by that keyword’s cost per click. The click-through rates are an industry average from large published studies:
| Position | Share who click |
|---|---|
| #1 | 30% |
| #2 | 15% |
| #3 | 10% |
| #4 to #10 | 7% down to 2% |
| #11 to #20 | 1% |
| #21 and below | 0.4%, not counted |
Only rankings on Google’s first two pages count toward the total: below #20 almost nobody clicks, and hundreds of those deep rankings would add up to traffic you don’t really have. We list how many you have separately. Google reports every spelling of the same search with the same numbers (“multi timeframe” and “multi-timeframe”, say), so we count each search once instead of twice. For big sites we read the top 300 keywords by traffic and say so: the real figure is then higher than the one shown. Searches with no ad price add clicks but no value. If Google shows no rankings for a site, we tell you that plainly rather than showing a $0 that isn’t real.
It’s an estimate, and a fair one to plan with, but your own Search Console holds your real click numbers. The value is not a sale price for your website either. It’s the replacement cost of the traffic: what you would spend on ads to stand still.
Turning the number into growth
The fastest way to raise your blog’s worth is rarely more random posts. It’s covering the searches your buyers make, one solid article per topic, and pushing the pages that are almost there over the line. That’s what RankSpiral’s authority map plans and our writing then delivers, with your products linked inside every article. If you want the whole picture for the year ahead, our free growth plan shows what your site could reach.
Questions people ask
What does "blog worth" mean here?
It's what the visitors Google already sends you would cost if you had to buy the same clicks with Google Ads. For every search your site ranks for, we estimate the clicks it gets from its position and multiply them by what advertisers pay for a click on that search. Add it up and you get a monthly figure in US dollars.
Is this how much my website would sell for?
No. A sale price depends on revenue, profit, brand and a buyer's plans. This is the replacement cost of your organic traffic: what you would have to spend every month on ads to get the same clicks if your rankings disappeared. It's a useful way to see what your content is earning for you, not a valuation.
Where do the numbers come from?
Rankings, monthly searches and cost per click come from Google data provided by DataForSEO, for the country you pick. Clicks are an estimate: we apply a click-through curve by position (about 30% of searchers click the first result, 10% the third, 1% anything on page two). Your own Search Console will show your real clicks.
Why is my figure lower than I expected?
Most clicks go to the top three results, so a page on position 15 gets very few clicks even for a big search. Searches with no ad price add clicks but no value. And for large sites we read the top 300 keywords by traffic, so the report says the real figure is higher.
Why does it say Google doesn't show enough rankings for my site?
We found no searches (or none that send a click) where your site appears in that country. New sites, sites that rank in another country, and blogs on a separate subdomain often show this. Try the country your customers search from, or your blog's own address. We never show a made-up $0 when there is simply no data.
What are the "almost there" keywords?
Searches where you already rank on positions 4 to 20. They are usually the quickest wins, because Google already considers the page relevant. We show what each would add if it moved to position 3. That's a planning assumption, not a promise.
Which currency is the value in?
US dollars. Google's cost per click is reported in US dollars for every country, so a UK or German report uses that country's ad prices, shown in dollars.
Is it free?
Yes. You get one free run a day with the headline and your top two pages. Add your email and we send the full report, which also unlocks 10 full runs a month.