Free guide · 20 pages · PDF
The authority map playbook
Plan pillars, clusters and winnable keywords from real Google data, not guesswork.
What you’ll learn
This guide is for site owners, in-house marketers, SaaS teams and agencies who plan content for a site or a client and want that plan to rest on evidence. By the end you will be able to build a keyword list from real data, group it the way Google already groups it, score what you can realistically win, arrange it into pillars and clusters with sensible internal links, and decide what to publish first. Everything here works by hand with a spreadsheet and free or cheap tools. Where RankSpiral automates a step, a labelled box says how.
- How to build a keyword list from your business, search data, relevant competitors and your own rankings
- How to group keywords the way Google already groups them, by comparing top-10 results
- A simple score for what you can realistically win, and what it's worth to the business
- How to arrange pillars, clusters and internal links so every article supports the others
- What to publish first, and how to judge each pillar by its top-ten rate
What’s inside
6 chapters, 20 pages. Each chapter ends with a checklist.
- 01What an authority map is
- 02Build the keyword universe from real data
- 03Cluster by what Google shows
- 04Judge what you can win
- 05Arrange pillars, clusters and internal links
- 06Publish in the right order and measure
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Questions
- Is the guide really free?
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- What format is it?
- A 20-page PDF, designed to read on screen or print. It has a contents page, worked examples and checklists you can tick off as you go.
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- We'll send you a few short follow-ups on getting more from your content. Every one has a one-click unsubscribe, and unsubscribing stops them for good.
- Do I need RankSpiral to use it?
- No. Everything in the guide works by hand with a spreadsheet and free tools. Where RankSpiral automates a step, a labelled box says how, so you can decide whether that's worth it to you.
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